This is not your mothers office!
- Directors of Enrollment Management must treat their offices as their own business and commit to doing what ever it takes to make it thrive. This includes 12 hours a day, 6 to 7 days a week if this is what it takes.
- Particularly, if you have recently taken over an office that is struggling. It is your job to first create a static business plan that will achieve your current and future goals. Starting with your own Vision and Mission statement that will guide you in your evolution… as the CEO you must be good at everything: Staffing, marketing, infrastructure, physical space, your unique selling proposition’s, trends, the SWOT analysis of your school and that of the competition, training, politics, technology, pricing, advertising, conventions, key vendors, key indicators, time lines, logistics, breakeven costs, customer profiles, and sales procedures. If you have some discrepancies learn what is necessary quickly.
- Through your plan, you must also analyze every procedure, risk and contingency that will affect your ability to recruit, matriculate and retain students from the widest universe of knowledge. Your recruiting business must be profitable as it is likely that the school depends on over 90% of the budget from your business…there are no options. Gone are the days of relying on just educational workshops. You must pursue the best practices of recruiting from industries around the world in both the profit and non profit world. You must truly be a student of the game through what you read, listen to and the people you associate with.
- Particular, forge strategic partnerships with other successful recruiting offices and leaders of business, not just in education but everywhere. Develop a group of trusted advisors both at the institution and beyond, who can give you sound advice Having lament sessions with other offices about the lousey trends in the economy, international recruiting and your budget are a waste of time. Successful entrepreneurs develop effective strategies that productively leverage their use of time throughout day and year. If an investment of your time or money is not advancing your business then it is ill advised.
- For example, a particular activity that I feel has minimal return because it is not usually planned to accomplish goals with specific outcomes is travel. If there are not measurable, minimum outcomes attached to professional conventions or recruiting fairs, then there is a good chance they are a waste of time. So many offices offer this ill planned activity as productive work..it is usually not.
- The point is that Directors must look at every dollar spent as having a positive return on investment, Therefore, if offices want to ensure this approach, you will start with a strategic plan for recruiting that dovetails with that of the institution.Lastly, as the leader, Directors must keep mentally sharp if you want to maintain a consistent level of productivity. Crucially, you must follow a regular routine of exercise, eating habits and wellness mindset to keep you life in balance. Again, as a student of the game of life, you must make health part of your personal regime.