Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment.
01:40 The origin of truth tree name
03:00 Why truth tree is successful
05:15 Artificial intelligence and voice first the future of family engagement
22:15 Educating school leadership on the new costs of recruiting
24:00 Client school success stories
32:15 A schedule of personal success and goals
40:50 Wife and partner for life
42:50 Why I became an entrepreneur
46:00 How education must change
53:38 The Billboard of life: no regrets… just to do it
Trevor Waddington is the Principal at Truth Tree, an award-winning digital marketing agency that works exclusively with independent schools and camps to help them design their ultimate enrollment. Trevor began his career as a teacher and coach. He later moved into an administrative role and, for 17 years, successfully served schools as director of admission, marketing, and communications. Additionally, Trevor is the founder and chief proprietor of DCschoolHUB.com and NYmetroSchools.com, two independent school search sites in the DC and NYC metropolitan areas. Ownership of these sites is critical to the market research that goes into Truth Tree’s leading-edge digital strategies.
Trevor be reached at
Truth Tree | Design Your Ultimate Enrollment
This episode is sponsored by The Independent Educational Consultants Association.
It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.
IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.
Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!
National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.
For more information on how to connect with IECA members, go to
their website/URL: www.IECAonline.com
This episode is sponsored by The School Connection.
The idea is simple; affordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.
The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.
Please reach out to them, now!
This episode is brought to you by The Independent School Chairpersons Association
Does your board chair know about ISCA, The Independent School Chairpersons Association? The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards. ISCA accomplishes this by offering peer support and networking, resources and educational opportunities. Get your Board Chair connected to ISCA today by visiting www.iscachairs.org
This episode is sponsored by the NinjaGram App.
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