Dartmouth Associates

The Admissions Entrepreneur – A Day In The Life – Episode 10 – Cecil Stodghill

Head of School Cecil Stodghill share how his extensive work in admissions throughout his career was the perfect preparation for running a school…He also discusses the need for admission officers to have specific sales skills to both bring students into the funnel and keep them through matriculation…and the ultimate power of listening.

Show Tracks:

3:15 admission skills that have helped me become a head

4:21 why admission officers must learn how to sell

18:01 chief storyteller

20:30 sales and commission thoughts

23:29 how to attract the best and the brightest admission professionals

29:28 why admission skills help being a head

33:45 why heads must know more about admissions

35:44 admission incentives

40:45 how to stay balanced

47:39 solving the world’s problems


Cecil Stodghill – Head of School, Doane Stuart School

Cecil Stodghill currently serves as the Head of School at The Doane Stuart School in Rensselaer, NY. Cecil began his career in higher education, serving in various Assistant Director roles in student affairs and athletics at Hendrix College (AR), Florida State University, and University of Miami, Coral Gables.


He transitioned to the independent school world in 1998 where he served respectively as Director of Multicultural Affairs/Assistant Director of Admissions and Assistant Director of Boarding Admissions at McCallie School, his alma mater, in Tennessee. He has also served as Associate Director of Admissions at Berkeley Preparatory School in Tampa, Florida and Director of Graduate Support at Academy Prep Foundation in St. Petersburg, Florida. A National Association of Independent Schools Fellow for Aspiring Heads, Cecil holds a BBA in Marketing from University of Miami, Coral Gables, and an M.Ed. in School Leadership from University of Tennessee, Chattanooga.

Cecil be reached at

cstodghill@doanestuart.org or 518 465 5222 ex 200

twitter  | youtube  | instagram  | facebook 




This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!


This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org


This episode is brought to you by Wynner Marketing.

They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.


They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you.


They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.


Their precise approach guides potential families from awareness to inquiry, and to finally enroll.


They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.


Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.


Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.


Contact them now… they can save your school!

info@wynnermarketing.com or visit their website www.wynnermarketing.com

This episode is sponsored by the NinjaGram App.

Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software will help you automate and grow your Instagram following fast. By using their auto follow, auto unfollow, auto comment, auto like and auto story views feature and much more.

Get over to www.NinjaGram.app today to purchase and download the Ninja Gram app at www.NinjaGram.app & start growing your Instagram following fast today.

Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at www.HypeMusicNetwork.com.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Leave a Comment