Dartmouth Associates

The Admissions Entrepreneur – A Day In The Life – Episode 02 – Mark Sklarow

How admission professionals must really know their school and the courage to present the details… Why sales fundamentals are the new skill set necessary to thrive…why we need kindness now more than every.

Show Tracks:

4:33 History of IECA

15:17 What admission professionals must know

32:02 Balancing personal and professional life

38:47 Secrets of leadership

44:02 What cooking means to me

48:07 My high school years

50:00 Todays injustices and the roles Independent schools must play

57: 01 How I met my wife

Mark, I am absolutely delighted to have you as my guest. I remember your warmth and kindness when I first met you, early in my career, as a young admissions officer at my first IECA Conference.

Well now, let me officially introduce you…you are Mark Sklarow, Chief Executive officer of the Independent Educational Consultants Association. Over the course of your professional career, you have won numerous awards, including a volunteer board work award from the University of California extension,  and the AAU, the Amateur Athletic Union. Furthermore, you were actually the teacher of the year, multiple times, which you refer to, in your modest style, as “minor stuff”.

Also, you have written numerous articles on college admissions issues for the for the very successful Insights, the official Magazine of the IECA and the IECA Blog. Additionally, you have contributed numerous articles for educational publications. Furthermore, you have a book credit in a supplemental text on American government, published by Newsweek magazine, Wow!

Over the course of your distinguished career, you’ve been The CEO for the IECA for 27 years. Under your leadership, I have personally had the privilege of watching it grow, exponentially, as you have added multiple professional development programs for your members.

Early in your career you were the Director of the Philadelphia Association of Student Councils…and like all good people your started out as a teacher, instructing Social Science. Furthermore, you actually have a producer credit for a Black Entertainment Television special: City at Peace. And, you have served as President of your Synagogue….

Personally, you’ve been married for 41 years, which  I realized that my wife Nancy and I have also been married that exact amount of time…I am sure that we both married, up.  You have two great kids and 3 grandchildren…and very importantly you describe yourself as a serious cook.

People can reach out to you via email: msklarow@IECAonline.com, and on linked-In, Facebook and Twitter

Please enjoy!


This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!


This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org


This episode is brought to you by Wynner Marketing.

They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.


They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you


They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.


Their precise approach guides potential families from awareness to inquiry, and to finally enroll.


They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.


Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.


Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.


Contact them now… they can save your school!

info@wynnermarketing.com or visit their website www.wynnermarketing.com

This episode is sponsored by the NinjaGram App.

Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software will help you automate and grow your Instagram following fast. By using their auto follow, auto unfollow, auto comment, auto like and auto story views feature and much more.

Get over to www.NinjaGram.app today to purchase and download the Ninja Gram app at www.NinjaGram.app & start growing your Instagram following fast today.

Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at www.HypeMusicNetwork.com.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!


Explore a full range of our services, guest opportunities, memberships,  newsletter, past show notes and sponsor applications… please go to our website www.Dartmouthassociates.com.


Leave a Comment