Dartmouth Associates

$ 1,000
  • Practical Solutions
  • Bespoke Format
  • Time Sensitive Topics
  • Concrete Goals, Objectives, Strategies and Tactics
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Overview

The role of Head of School has never been more demanding. In fact the skill sets of all educational stakeholders have expanded. Your oversight no longer entails merely overseeing the enrollment management office, but being a proactive partner in the process of retaining and recruiting students. Additionally, you must be prepared to maintain and create new relationships with diverse referral sources. Much like your role in fundraising… while your Director of Development may set the preliminary groundwork…major donors want a relationship with you before they make a major gift. So too with admissions, some families need that final conversation with you before finally enrolling.
The Pandemic has changed the way recruiting will function forever. However, the systemic challenges to enrollment.and have been at play far earlier. People are waiting to have children and if they finally do, they are having less. Furthermore, the economy has changed as the consolidation of wealth shrinks the pool of families who can afford independent education also diminishes… further challenging admission offices to meet their yearly objectives
It is important that you know both the details and rationale for the strategic enrollment plan. Ideally, you should be involved in its creation, as it must align with the school’s overarching strategic plan. Furthermore, you should understand the monthly strategies and daily tactics of the office as well as the expectations of each staffer.
Additionally, you must know the numbers required of the admissions funnel to be met each week and month to be on track to reach the fall enrollment objectives. With this kind of oversight your regular communication with your Director of Admission can be brief, efficient and transparent. Thus eliminating the pre board meeting surprises
We will both review 10,000 foot views as well as granular discussions about how you can both understand and assist effectively with admissions.

Impact

Course Details

  • Examination of your of current enrollment challenges
  • Discuss Clarity of Vision and Mission related to marketing
  • Review Recruiting partnerships
    • Faculty
    • Students
    • Alums
    • Agents and consultants
  • Creating new referral sources
  • Staffing configurations
  • Budget
  • Marketing
    • Branding
    • Outbound
      • Advertising
    • Inbound
      • Social media
  • Overview of of the current forces affecting admissions
  • Options for Enrollment Management Office Organizational models
  • Review of new skill sets needed by admissions professionals
  • Review of Hiring
  • Review of Compensation options
  • Brainstorming session to develop priority based, board level objectives related to constructive admission office interaction.

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