Dartmouth Associates

Episode 09 – Amy Graham

Amy talks about the crucial need to create an authentic story for her school as well as the crucial approach to be a constant seeker of new information and be nimble to make changes when necessary… she also feels that transparency is a key to effective leadership to help the team truly woo parents and their students… she keeps her sanity with good coffee, dog walks grilled pizza, crepes, puzzles and a few episodes of the Gilmore girls.

Show Tracks:

1:00 challenges and changes in the profession

10:05 parent ambassadors

17:50why I moved from advancement to admissions

22:40 transitions after 2008

25:12 consultant relationships

28:25 overcoming adversity

33:20 how I manage my office

39:40 sales and commission thoughts

44:40 professional and personal balance with baked pizza

51:20 changes and challenges in the world

Amy Graham is the newly appointed Dean of Enrollment Management at Stevenson School in CA.  She will begin her tenure this July.


Currently, Amy is the Director of Enrollment Management at Pomfret School in Pomfret, CT a position she’s held since 2016.


Prior to Pomfret, Amy led the admission office at Midland School (CA) from 2011-2016, first as the Director of Admissions and Financial Aid, and later, as the Assistant Head of School for Enrollment Management.


Before Midland, Amy held leadership positions in admissions and advancement at The Family School (CA), Dunn School (CA), and The Hill School (PA).


Amy holds a bachelor of science in marketing from the University of Connecticut and a master of city and regional planning from California Polytechnic State University. Amy is a member of the Independent Educational Consultant Association (IECA) Schools Committee and a faculty member of the Enrollment Management Associations, Admissions Training Institute (ATI).


Amy can be reached at agraham@pomfret.org




This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!


This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org


This episode is brought to you by Wynner Marketing.

They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.


They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you.


They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.


Their precise approach guides potential families from awareness to inquiry, and to finally enroll.


They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.


Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.


Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.


Contact them now… they can save your school!

info@wynnermarketing.com or visit their website www.wynnermarketing.com

This episode is sponsored by the NinjaGram App.

Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software will help you automate and grow your Instagram following fast. By using their auto follow, auto unfollow, auto comment, auto like and auto story views feature and much more.

Get over to www.NinjaGram.app today to purchase and download the Ninja Gram app at www.NinjaGram.app & start growing your Instagram following fast today.

Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at www.HypeMusicNetwork.com.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!


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