Dartmouth Associates

The Admissions Entrepreneur – A Day In The Life – Episode 07 – Dan Morrissy

A renaissance educator who shares his experience both as a Dean of Students and Director of and Admissions, and how those skill sets have enhanced his career.  He also explains his view on the importance of truly knowing each child well in order to best engage a family. He also shares the critical success that mentors have played in his life and why regular training and cultural fit are the keys to building a successful team.

Show Tracks:

2:01 Transition from Dean to Director of admissions

12:11 ADHD is not the right description

16:49 Admission Skills for the new era

21:17 how to onboard new staff

23:03 The AISAP Advantage

32:53 How to attract good people

38:19 The balance of personal and private life

41:50 The world’s greatest challenges


Dan Morrissey, With a leadership style known for asking hard questions, Dan currently serves as the Director of Admission and Financial Aid at Cushing Academy. Dan joined Cushing in 2018 with more than 30 years of experience in independent schools.


He previously served as the Dean of Admissions at Western Reserve Academy in Hudson, OH; the Dean of Students at Phillips Exeter Academy in Exeter, NH; and as the Dean of Residential Life at Baylor School in Chattanooga, TN.


Dan’s leadership of Enrollment Management at Western Reserve and Cushing Academy resulted in significant enrollment percentage growth in domestic boarding increases at both institutions. No matter what the role or the school, Dan has always endeavored to enroll and support the most diverse student body while working to retain a diverse faculty and staff.


He is the author of Teaching Clarity, Purpose and Motivation: A Secondary School Advisor’s Handbook (Available on Amazon) and is a frequent speaker at schools and The Association of Boarding Schools on the topic of advising high school students and creating positive parent relations.


Dan likes long walks on the beach, kisses from dogs and fluffy bunny rabbits.

Dan Morrissey

Cushing Academy – Director of Admissions

978.827.7300 (o)

Inquire – Visit – Apply! 

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This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!


This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org


This episode is brought to you by Wynner Marketing.

They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.


They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you.


They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.


Their precise approach guides potential families from awareness to inquiry, and to finally enroll.


They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.


Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.


Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.


Contact them now… they can save your school!

info@wynnermarketing.com or visit their website www.wynnermarketing.com

This episode is sponsored by the NinjaGram App.

Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software will help you automate and grow your Instagram following fast. By using their auto follow, auto unfollow, auto comment, auto like and auto story views feature and much more.

Get over to www.NinjaGram.app today to purchase and download the Ninja Gram app at www.NinjaGram.app & start growing your Instagram following fast today.

Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at www.HypeMusicNetwork.com.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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