Dartmouth Associates

The Admissions Entrepreneur – A Day In The Life – Episode 04 – Barbarba Eghan

Barbara Egan, Director of Enrollment Management and Financial Aid for Georgetown Day School discusses the challenges and successes of modernizing the admission office under her tenure. She also discusses the crucial skills the new directors of admission must possess in order to be successful, as well as effective staff management and organization. Furthermore, she talks about the need for equitable compensation for admissions professionals and also discusses how the Zen of cooking, a good run and laying on the beaches of Puerto Vallarta keep her focused and serene.

Episode Take A Ways:

The need for purposeful work…higher salaries for admissions professionals…overcoming the impostor syndrome…the Zen of cooking…relentless optimism…talking to each other.

Show Tracks:

2:43 Evolution of GDS Admissions office

10:42 Staff Training

15:04 Staff Management

23:00 Compensation

30:02 Center for Civic Engagement

34:44 Personal organization

39:33 Personal challenges

45:17 Personal Joy

47:30 Society’s Greatest Challenge Today

51:20 Relentless Optimism

55:00 Why we must listen


Show Notes

Barbara Eghan has served as Director of Enrollment Management at Georgetown Day School since July 2014. In that time, she has steadily increased enrollment demand by focusing on expanding admissions outreach efforts, overseeing the development of effective ambassador programs, and fully digitizing admissions operations.

Beyond the admissions office, Barbara collaborates with colleagues on existing and new program initiatives, and partners with the Board of Trustees on diversity and inclusion goals, finance, and enrollment planning.


Beyond GDS, Barbara has served as a founding faculty member for the Future Leaders Institute at the Enrollment Management Association (EMA) and on the Admissions Advisory Committee of the Association of Independent Schools in Greater Washington (AISGW).


She has previously worked at Polytechnic School (CA) and Groton School (MA), and served as a board member at Oak Meadow School (MA), along the way also gaining experience as a student advisor, coach, and English teacher.


Barbara received her A.B. in history and literature from Harvard University and her Ed.M. in school leadership from Harvard Graduate School of Education.

Barbara lives in Washington, DC, and cherishes her time with her wife, Rachel (a talented independent school leader in her own right), and their dog, Moxie. In July 2021, Barbara will take on a new capacity at GDS as the Founding Executive Director of a newly-established enterprise, the Center for Civic Engagement, whose mission is to equip young people regionally and nationally with the skills to renew and sustain our democracy.



This episode is sponsored by The Independent Educational Consultants Association.

It is the largest and most respected organization representing independent educational consultants. An IECA member educational consultant is a skilled professional who provides counseling to help students and families choose a school that is a good personal match: one that will foster the student’s academic and social growth.


IECA members adhere to the strictest ethical standards in the profession, visit hundreds of campuses each year, and are among the most experienced educational consultants in the profession. They focus on finding the best match between student and school.


Many schools have gained students from new communities because of their outreach to IECA members. As a Director of admission for 20 years the IECA consultants were crucial in helping us find the best mission appropriate students…they are fantastic people to work with!


National and regional media, as well as government agencies, rely on IECA as the authority of the profession. IECA is consistently cited by the media as the association with ethical, student-centered advising.


For more information on how to connect with IECA members, go to 

their website/URL: www.IECAonline.com

This episode is sponsored by The School Connection.

The idea is simpleaffordable and meaningful venues for traditional boarding schools, therapeutic schools, and domestic and international Educational Consultants to come together, for informational and networking purposes. This process, ultimately leads to the successful placing of students into the most compatible environment.

The School Connections workshops involve multiple, individual meetings between Educational Consultants and admissions representatives from schools and programs. Their workshops range from 2-3 days and, allow attendees to maximize their time with individual appointments in one workshop, in one location.

Please reach out to them, now!


This episode is brought to you by The Independent School Chairpersons Association

Does your board chair know about ISCA, The Independent School Chairpersons Association?   The mission of ISCA is to support independent school board chairs in becoming effective governance leaders for their Boards.  ISCA accomplishes this by offering peer support and networking, resources and educational opportunities.  Get your Board Chair connected to ISCA today by visiting www.iscachairs.org

This episode is brought to you by Wynner Marketing.

They are is a global company that finally understands independent schools. I know, as their advisor, I bring 30 years of educational success as a head of school and director.


They don’t try to squeeze you into a campaign template that doesn’t fit your educational needs.. Instead, they first listen carefully to your concerns and develop a creative solution, just for you.


They understand the increasing competition in the marketplace, and aggressively pursue a comprehensive campaign to elevate the school brand to your target market.


Their precise approach guides potential families from awareness to inquiry, and to finally enroll.


They use world class methods to raise credibility and rankings by featuring you in top-tier press campaigns, optimizing your Google rankings with dynamic content.


Additionally, they create press releases, funnel and ad campaigns, SMS and email nurturing, enhance domain authority, backlink strategies, as well as engaging top-tier retainers to get you featured in platinum publications such as Forbes and Business Insider.


Furthermore, they will create a podcast branding tour to exponentially increase your exposure. They have the skills to help small non-profits to multi-million-dollar corporations.


Contact them now… they can save your school!

info@wynnermarketing.com or visit their website www.wynnermarketing.com

This episode is sponsored by the NinjaGram App.

Let’s talk about automating your social media with the NinjaGram app over at www.NinjaGram.app. This Instagram software will help you automate and grow your Instagram following fast. By using their auto follow, auto unfollow, auto comment, auto like and auto story views feature and much more.

Get over to www.NinjaGram.app today to purchase and download the Ninja Gram app at www.NinjaGram.app & start growing your Instagram following fast today.

Also, I want to give a shout out to Hype Music Productions! They Produce all my episodes and I trust, no one else, to bring the quality performance I demand every time. If you need help with your first Podcast… they will take you by the hand and guide you through the whole process. Visit them at www.HypeMusicNetwork.com.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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